Website InductionHQ Induction Healthcare Group PLC

Job Title: Communications Executive

Business Area: Marketing Communications

Reporting: Marketing Manager

Location: Flexible/ High degree of remote working 



We’re looking for a communications executive with excellent media relations skills to help drive our traditional and social media presence, as well as support internal communications.    As the in-house press office point person you will be responsible for managing our day to day media & stakeholder network in collaboration with our customers, partners and internal leadership.  You will be an integral part of the growing marketing & communications team, with a good understanding of the industry, products/services, branding, and marketing goals. You will also work closely with the sales, product and customer service teams to brainstorm ideas, develop messaging and draft content.


Objectives of the Role

– Thrive in a fast-paced and collaborative environment with a high-volume workload.

– Work with Head of Marketing Communications to build and maintain network of media and other industry influencers to help raise Induction Healthcare’s profile.

– Develop strong relationships with customer media teams, particularly within the NHS, to develop stories and content for external and internal communications

– Interpret health-tech data relating to a product and translate this information into compelling media stories, social content and guidelines.


Daily and Monthly Responsibilities 

– Monitor & report on sector news and identify opportunities for Induction Healthcare to engage and build relationships, either directly or for our leaders

– Write & pitch original copy content for a range of corporate marketing and communications materials including articles, blogs, press releases, social posts.

– Manage weekly company newsletter.

– Manage any day-to-day Press Office or stakeholder enquiries

– Manage day to day engagement with customers (mainly NHS Trust press offices) to develop case study and testimonial content, support their communications related to our products and manage award submissions.

– Support Induction brand presence at events.


Key Performance Indicators

– High quality drafting of media materials & ‘right first time’ interpretation of key messages

– Proactive, regular news flow

– Quarterly increase in media coverage for Induction and/or collaboration with Trust partners

– Proactive monitoring & response to sector developments demonstrating understanding of company messaging & reputation

– Positive relationship with and growing network of sector stakeholders, especially media. 


Personal Attributes

Skills and Qualifications

– High quality writing and exceptional interpersonal skills

– Minimum 2 years+ PR or Media Relations experience with solid portfolio of work.

– Knowledgeable about B2B healthcare and/or digital technology with existing contacts

– Experience working with or within an NHS Press Office beneficial

– Ability to work independently and with a team to meet deadlines

– Excellent organisational skill and multitasking ability

– Proficiency in Microsoft Word, Excel, and Adobe Acrobat Pro

Preferred Qualifications

– Bachelor’s degree in journalism, English, communications, or related discipline

-Social media or content marketing experience a plus

– Proofreading experience and familiarity with standard style guides a plus

– Experience working with content management systems, WordPress, etc.

– A keen eye for detail and appreciation of great design

About Induction Healthcare Group plc 


Induction (AIM: INHC) is a leading virtual care platform driving digital transformation of healthcare systems worldwide. Induction solutions enhance the investments hospitals have made and lay the foundation for their future. Our products can enable information sharing between busy doctors, alleviate operational burdens on hospitals or put patients in better control of their care, all while ensuring the highest standards of clinical safety and information security. We unchain staff and patients from the limitations of paper-based and desktop systems, creating substantial time and cost efficiencies. 


Our team of doctors, developers and healthcare technology experts are focused on a common goal to help streamline the delivery of care for all Healthcare professionals with simple and effective innovation.  We’re fortunate to have attracted some amazing talent from within the NHS – for example, our Chief Medical Officer, Professor Martin Severs joined us from NHS Digital – balanced with a huge breadth of talent from within the private sector.  Our team is led by James Balmain, who has gained many years of experience within the healthcare technology setting and digital transformation. James has a wealth of NHS facing commercial experience, having co-founded Zesty Limited in 2012, building it into a multi award winning UK digital health company. Prior to Zesty, James was Ecommerce Director at EE, and Head of Ecommerce at the Shop Direct Group.

We believe that the collective experience within our team speaks volumes about how our brand, products and services are perceived both within and beyond the NHS; but most importantly it empowers us with invaluable sector specific insight and knowledge which informs and steers every aspect of what we do, from our sales and marketing approach to our technical development and our implementation strategies.  Our broad base of talent empowers us to build products that work for the people using them.


More than 225,000 hospital doctors across multiple territories, including the UK, Ireland, Australia and South Africa, as well as a rapidly growing number of more than 500,000 UK patients, choose Induction solutions. 


Induction Switch is the number one healthcare collaboration app in the UK, used by the majority of hospital doctors within the NHS. The app helps to increase productivity and enhance communication by securely sharing phone numbers and bleeps, bookmarks, documents and messages in a clinical setting.  


Induction Guidance provides medical organisations, including most hospital trusts within the NHS, with the ability to collaboratively create, edit, and publish their own local medical guidelines in a secure and locally administrated environment. This increases knowledge of, and adherence to, guidance. 


Induction Zesty is a market-leading digital platform for patients visiting hospitals. The platform allows patients to book and access their appointments, read their clinical letters, store a copy of their clinical record and provide data to their care teams remotely. It is not just a compelling patient experience, but also delivers significant cost benefits to hospitals.  


Induction HealthStream is a proprietary data integration platform that reads and writes patient demographic, appointment and clinical record data between a growing number of hospital EHR systems and the Induction platforms. This connectivity between stakeholders and legacy IT systems adds substantial value to pre-existing health IT investment and allows large-scale adoption of Induction app-based services. 


Induction Attend Anywhere –  


Attend Anywhere the UK market leader in secondary care video consultations, helps hospitals, health systems and other customers offer video consultations to patients and service users as a normal part of day-to-day operations,  making it simple, safe and secure to say “yes you can attend your appointment via video”.  Since 1998, Attend Anywhere has collaborated with clinicians and patients, medical colleges, universities, healthcare providers, governments, NGAs, and others to bring the benefits of mainstream video call access to health and care systems, with some Attend Anywhere programs now entering their 21st year.  


Our vision is for video consultations to improve lives and help address social, access, equity and sustainability challenges by allowing healthcare providers to determine how and when they see a patient based on each individual case; in-person, via video or on the telephone. With the addition of Attend Anywhere, our promise of flexible care is truly in motion.   

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